Brand Ramdev by A.K. Gandhi

Baba Ramdev has made the ancient Yoga and herbs relevant in the modern times. He is the harbinger of ancient wisdom in the present times, so it becomes necessary to look into his life and way of living, his thinking and his doctrine, and his way of working and way of conducting himself in public life, all of which have contributed to present him to the world like a brand: a brand everybody is after, a brand everybody adores and a brand that even multinational companies envy.