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Lecture 10: Exploring Marketing Oppurtunities-I, by Biplab Datta

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Lecture 13: Services Marketing Research, by Biplab Datta

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Lecture 39 : Case Study-V, by Biplab Datta

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Lecture 15: New Service Development, by Biplab Datta

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Lecture 27: Designing the Physical Evidence, by Biplab Datta

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Lecture 36 : Case Study-II, by Biplab Datta

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Lecture 33: Providing Service Guarantees, by Biplab Datta

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Lecture 26: Managing Demand and Capacity-II, by Biplab Datta

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Lecture 1: Introduction, by Biplab Datta

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Lecture 6: Understanding the Macro-Environment-II, by Biplab Datta

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Lecture 38: Case Study-IV, by Biplab Datta

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Lecture 24: Managing Channel Conflict, by Biplab Datta

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Lecture 22: Educating Customers, by Biplab Datta

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Lecture 35: Case Study-I, by Biplab Datta

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Lecture 2: Why Study Services Marketing Management?, by Biplab Datta

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Lecture 31: Managing Customers, by Biplab Datta

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Lecture 21: Developing Service Personnel, by Biplab Datta

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Lecture 20: Designing the Service Process-II, by Biplab Datta

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Lecture 34: Consumer Protection, by Biplab Datta

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Lecture 23: Managing Service Delivery Channels, by Biplab Datta

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Lecture 32: Managing Service Recovery, by Biplab Datta

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Lecture 19:, by Biplab Datta

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Lecture 25: Managing Demand and Capacity-I, by Biplab Datta

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Lecture 8:Understanding the Micro-Environment-II, by Biplab Datta

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Lecture 5: Understanding the Macro-Environment-I, by Biplab Datta

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Lecture 30: Pricing the Service, by Biplab Datta

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Lecture 37: Case Study-III, by Biplab Datta

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Lecture 14: Understanding Consumer Behaviour, by Biplab Datta

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Lecture 16: The Service Product, by Biplab Datta

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Haptics: the Language of Touch, by Binod Mishra

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