La comunicazione politica cinese rivolta all’estero

Beginning in the late 1990s, Chinese political and intellectual circles are becoming aware of the existence of a clear imbalance between the exceptional results of two decades of economic reforms and the relatively marginal role of the People’s Republic in large international forums. The debate on the need to assume a mentality of “great power (大 国 心态 daguo xintai)” and to “share global responsibilities (共担 全球 责任 gongdan quanti zeren)”, which arose in those years, is echoed in President Xi’s recent statements Jinping, who warned in January 2014: “To strengthen the cultural soft power of the Nation, it is necessary to increase international discursive power, strengthen competences in international communication, meticulously build a discursive system aimed at foreign countries, make better use of new media and increase the creativity, the appeal and the credibility of the discourse addressed abroad (…). “The volume aims to analyze this evolution of Chinese political communication directed abroad, under different perspectives, in order to reconstruct the essential lines of the conceptual framework, institutional, media and discursive within which the political message is packaged and distributed to the foreign audience.