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Unit 2-Other Ethical Theories, by Sreekumar Nellickappilly

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Unit 1-Ethical Theories and Bioethical Issues, by Sreekumar Nellickappilly

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Motivational and Ethical Hedonism, by Sreekumar Nellickappilly

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Thomas Hobbes: Morality as Contract, by Sreekumar Nellickappilly

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Ethics in the Present Age, by Sreekumar Nellickappilly

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Different Approaches to Ethics, by Sreekumar Nellickappilly

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Existentialism and Ethics, by Sreekumar Nellickappilly

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Sartres Conception of Human Existence; Man is Condemned to be Free; Rejection of Essentialism, by Sreekumar Nellickappilly

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Plato: Theory of Knowledge, Method of Dialectic; Theory of Soul, by Sreekumar Nellickappilly

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Unit 3-Hedonistic Approaches in Ethical Theories, by Sreekumar Nellickappilly

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Egoism and its Ethical Implications, by Sreekumar Nellickappilly

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Kantian Deontologism, by Sreekumar Nellickappilly

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Lecture 15: Attitude Formation-I, by Srabanti Mukherjee

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Lecture 31: Influencing Factors for Adoption and Opinion Leadership, by Srabanti Mukherjee

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Lecture 29: Diffusion of Innovations-I, by Srabanti Mukherjee

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Lecture 27: Concept of Family & Family Life Cycle, by Srabanti Mukherjee

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Lecture 34: Models of Consumer Behaviour-I, by Srabanti Mukherjee

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Lecture 2:The Changing Patterns of Consumer Behaviour, by Srabanti Mukherjee

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Lecture 7: Consumer Involvement, by Srabanti Mukherjee

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Lecture 37: Models of Consumer Behaviour-IV, by Srabanti Mukherjee

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Lecture 21: VALS-I Typology, by Srabanti Mukherjee

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Lecture 28: Family Buying Decisions, by Srabanti Mukherjee

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Lecture 26: Role of Celebrity Endorsement, by Srabanti Mukherjee

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Lecture 32: Consumer Decision Making, by Srabanti Mukherjee

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Lecture 5: Process of Motivation, by Srabanti Mukherjee

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Lecture 8: Case Study on Motivation and Involvement, by Srabanti Mukherjee

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Lecture 12: Theories of Personality-II, by Srabanti Mukherjee

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Lecture 36: Models of Consumer Behaviour-III, by Srabanti Mukherjee

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Lecture 38 : Organisational Buying Behaviour-I, by Srabanti Mukherjee

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Lecture 17: Changing Attitude, by Srabanti Mukherjee

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