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Strategic Marketing-Lecture28, by Jayanta Chatterjee

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New Product Development-II, by Jayanta Chatterjee

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Brief Recap of Basic Concepts from Marketing Management 1, by Jayanta Chatterjee

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From Product to Benefit, by Jayanta Chatterjee

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Screening New Product Ideas, by Jayanta Chatterjee

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Global Dimensions of Brands, by Jayanta Chatterjee

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Different Methods of Pricing, by Jayanta Chatterjee

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Brand Message and Advantage of Brand, by Jayanta Chatterjee

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Forecasting Sales and Developing Budgets, by Jayanta Chatterjee

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Lecture 5 NPNSM Theoretical Foundation IV Product Life Cycle (PLC) and Chasm, by Jayanta Chatterjee

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Strategic Marketing-Lecture27, by Jayanta Chatterjee

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Lecture 4 NPNSM-Creating Customer Value Proposition, by Jayanta Chatterjee

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Service Complaints and Recovery Strategies, by Jayanta Chatterjee

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Strategic Marketing-Lecture9, by Jayanta Chatterjee

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New Product Development, by Jayanta Chatterjee

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Retailing and Wholesaling, by Jayanta Chatterjee

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Consultative Questioning Strategy, by Jayanta Chatterjee

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Strategic Marketing-Lecture25, by Jayanta Chatterjee

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Choosing Retail Location and Layout, by Jayanta Chatterjee

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Strategic Marketing-Lecture30, by Jayanta Chatterjee

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Position-Value Proposition-2, by Jayanta Chatterjee

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What is Service?, by Jayanta Chatterjee

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Lecture 6 NPNSM Theoretical Foundations V Product Platforms and Portfolios, by Jayanta Chatterjee

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Designing and Implementing Marketing Communication, by Jayanta Chatterjee

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Considerations for Setting the Price, by Jayanta Chatterjee

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Communication Styles in Field Sales, by Jayanta Chatterjee

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Integrated Marketing Channel, by Jayanta Chatterjee

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Creating a Powerful Brand, by Jayanta Chatterjee

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Leading the Sales Force, by Jayanta Chatterjee

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Determing the Demand and Cost Estimation, by Jayanta Chatterjee

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