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Strategic Marketing-Lecture32, by Jayanta Chatterjee

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Models of Communication, by Jayanta Chatterjee

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Core Vs. Supplementary Services, by Jayanta Chatterjee

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Service Quality II, by Jayanta Chatterjee

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Managing Product Life Cycle, by Jayanta Chatterjee

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Seamless Service, by Jayanta Chatterjee

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Sales Role and Activities, by Jayanta Chatterjee

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Case Study on Service Excellence-1, by Jayanta Chatterjee

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Introduction to Integrated Marketing Communications, by Jayanta Chatterjee

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Strategic Marketing-Lecture37, by Jayanta Chatterjee

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Loyalty-Relationship I, by Jayanta Chatterjee

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Strategic Marketing-Lecture16, by Jayanta Chatterjee

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Understanding Sales Analytics, by Jayanta Chatterjee

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Lecture 4 NPNSM-Technology Adoption Life Cycle and Crossing the Chasm, by Jayanta Chatterjee

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Lecture 5 NPNSM-Managing New Products in Large Organizations, by Jayanta Chatterjee

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Marketing Strategies for Different Stages in PLC, by Jayanta Chatterjee

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Introduction to Services Marketing, by Jayanta Chatterjee

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Failure of Service and Solutions, by Jayanta Chatterjee

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Strategic Marketing-Lecture19, by Jayanta Chatterjee

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Services as Systems: A Holistic Approach, by Jayanta Chatterjee

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Lecture 1 NPNSM-STP Continued, by Jayanta Chatterjee

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Sales Force Motivation, by Jayanta Chatterjee

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Strategy Canvas-Service Portfolio Analysis, by Jayanta Chatterjee

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Strategic Marketing-Lecture02, by Jayanta Chatterjee

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Strategy for New Product Introduction-II, by Jayanta Chatterjee

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Strategic Marketing-Lecture03, by Jayanta Chatterjee

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Diffusion of Innovation, by Jayanta Chatterjee

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The Sales Process, by Jayanta Chatterjee

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Loyalty-Relationship II, by Jayanta Chatterjee

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Brief Recap of Basic Concepts from Marketing Management 1-II, by Jayanta Chatterjee

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