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Strategic Marketing-Lecture21, by Jayanta Chatterjee

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Recap of Important Concepts I, by Jayanta Chatterjee

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Branding Strategies II, by Jayanta Chatterjee

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Product Life Cycle and Introduction to Strategy, by Jayanta Chatterjee

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Lecture 3 NPNSM-Diffusion Process and Product Life Cycle, by Jayanta Chatterjee

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People in Services, by Jayanta Chatterjee

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Strategic Marketing-Lecture10, by Jayanta Chatterjee

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Different Channel Options, by Jayanta Chatterjee

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Strategic Marketing-Lecture24, by Jayanta Chatterjee

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Position-Value Proposition-1, by Jayanta Chatterjee

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Product Service Systems, by Jayanta Chatterjee

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Strategic Brand Management Process, by Jayanta Chatterjee

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Approaching the Customer with Adaptive Selling, by Jayanta Chatterjee

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Determing the Demand and Cost Estimation, by Jayanta Chatterjee

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Leading the Sales Force, by Jayanta Chatterjee

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Creating a Powerful Brand, by Jayanta Chatterjee

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Integrated Marketing Channel, by Jayanta Chatterjee

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Communication Styles in Field Sales, by Jayanta Chatterjee

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Considerations for Setting the Price, by Jayanta Chatterjee

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Designing and Implementing Marketing Communication, by Jayanta Chatterjee

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Lecture 6 NPNSM Theoretical Foundations V Product Platforms and Portfolios, by Jayanta Chatterjee

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What is Service?, by Jayanta Chatterjee

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Position-Value Proposition-2, by Jayanta Chatterjee

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Strategic Marketing-Lecture30, by Jayanta Chatterjee

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Choosing Retail Location and Layout, by Jayanta Chatterjee

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Strategic Marketing-Lecture25, by Jayanta Chatterjee

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Consultative Questioning Strategy, by Jayanta Chatterjee

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Retailing and Wholesaling, by Jayanta Chatterjee

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New Product Development, by Jayanta Chatterjee

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Strategic Marketing-Lecture9, by Jayanta Chatterjee

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