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Service Complaints and Recovery Strategies, by Jayanta Chatterjee

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Lecture 4 NPNSM-Creating Customer Value Proposition, by Jayanta Chatterjee

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Strategic Marketing-Lecture27, by Jayanta Chatterjee

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Lecture 5 NPNSM Theoretical Foundation IV Product Life Cycle (PLC) and Chasm, by Jayanta Chatterjee

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Forecasting Sales and Developing Budgets, by Jayanta Chatterjee

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Brand Message and Advantage of Brand, by Jayanta Chatterjee

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Different Methods of Pricing, by Jayanta Chatterjee

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Global Dimensions of Brands, by Jayanta Chatterjee

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Screening New Product Ideas, by Jayanta Chatterjee

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From Product to Benefit, by Jayanta Chatterjee

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Brief Recap of Basic Concepts from Marketing Management 1, by Jayanta Chatterjee

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New Product Development-II, by Jayanta Chatterjee

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Strategic Marketing-Lecture28, by Jayanta Chatterjee

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Strategic Marketing-Lecture34, by Jayanta Chatterjee

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Service Management Elements, by Jayanta Chatterjee

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Service Quality, by Jayanta Chatterjee

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Entreprenuerial Marketing, by Jayanta Chatterjee

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Strategy for New Product Introduction, by Jayanta Chatterjee

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Introduction to Brand, Branding and Brand Equity, by Jayanta Chatterjee

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Strategic Marketing-Lecture35, by Jayanta Chatterjee

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Lecture 3 NPNSM Theoretical Foundations II Product Strategy, by Jayanta Chatterjee

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Managing Partner Relationships, by Jayanta Chatterjee

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Strategic Marketing-Lecture18, by Jayanta Chatterjee

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Consumer in the Services Flow-1, by Jayanta Chatterjee

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Product-An Important Component of the 4P, by Jayanta Chatterjee

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Intangibility of Services, by Jayanta Chatterjee

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Retail Marketing Management, by Jayanta Chatterjee

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Service Consumer Behavior-2, by Jayanta Chatterjee

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Strategic Brand Management, by Jayanta Chatterjee

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Loyalty-Relationship, by Jayanta Chatterjee

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